How Copywriting Has Evolved

Copywriting is changing every day. What started largely as a specialized type of writing for display ads in newspapers and magazines and direct mail has changed dramatically. Today’s marketing for copywriting involves online marketing, mobile marketing, social...

Video Copywriting And Marketing.

The Internet is turning to video. Youtube and other similar sites enjoy enormous popularity. And the future of video marketing and video copywriting is growing. A number of top internet gurus have largely abandoned the sales letter. Some of them are creating extremely...

Writing For Frank Kern

I first met Frank Kern watching the old “Underachiever” DVD set. It was a basic introduction into Internet marketing teaching many skills that are outdated today. At the time, it was a well-grounded cutting edge program. The premise was to build a bunch of...