Writing For Frank Kern

I first met Frank Kern watching the old "Underachiever" DVD set. It was a basic introduction into Internet marketing teaching many skills that are outdated today. At the time, it was a well-grounded cutting edge program. The premise was to build a bunch of sites that make a few sales a day and cash in big time. Since I had the copy skills, I plunged into the Underachiever program and made a lot of money.

I went to the Big Seminar and went to hang out in the bar the night before. There by himself was Frank Kern. I went up to him and introduced myself. I told him that the Underachiever set was the best online purchase I had ever made and that I felt it had the most value of all the products I had bought.

Frank thanked me and asked, "Did you write that sales letter for Stephen Pierce about blogging? That headline blew me away."

I had no idea Frank knew who I was but he knew my writing. He asked me if he could call me about writing for him. I said sure.

Frank called me to tell me about a seminar he was doing but before he could talk about it, I had to sign an NDA. The seminar was called "The Serializer Seminar." Frank wanted to charge $10,000 for the seminar and wanted 44 people to attend.

The first challenge was to understand the concept of "The Serializer." Once I did, the letter almost wrote itself.

The headline was:

It’s an exclusive look behind the scenes at the personal money making system I’ve developed but…

You can’t attend this seminar unless you promise not to tell anyone what you learned or that you even use this system.

No kidding.

This material is so valuable you will sign and notarize your signature agreeing to keep this material “hush-hush” in the presence of my attorney before you set foot inside the seminar room.

You can use these systems, you just can’t reveal them.

I’m setting aside the first rule of Fight Club for just 37 people. No. I haven’t lost my mind. But you’ve never been exposed to…

“The Serializer Method”

One of the biggest challenges Frank had was going public with his material. Frank had presented publicly about one of his niches at a live seminar and he was blatantly copied. Frank was concerned about people stealing "The Serializer Method."

I suggested Frank bring in a lawyer into the seminar to supervise the signings of the NDA. In fact, he loved the idea and it set the tone of the seminar.

My favorite line of the letter was:

I’ll come after you with everything I’ve got. Your lawyers will need lawyers to defend against my full court press.

The Serializer seminar sold out in 11 minutes flat. It was Frank's first experience with Mass Control. People couldn't scroll through the letter fast enough to sign up. Frank ended up making $110,000 a minute!

Following the succes of The Serializer, Frank and Ed Dale hired me to write a letter for their Ultra Underachiever Program.

Frank was entering the world of copy himself at that time and wrote a version of the sales letter he called "Regurgitated Vomit." I was able to use some of Frank's concepts in the letter but his copy had a long way to go.

The Serializer Even was the first public use of Jeff Walker's Product Launch Formula. Even though Frank was fairly unknown at the time, he was able to send a $10,000 program. Walker's Product Launch Formula would go on and redefine Internet marketing by creating high demand for products.

The Ultra Underachiever Program sold very well and I became a featured speaker and Frank Kern and Ed Dale's events. They are two of the brightest online marketers I know.

The next call that I got from Frank was insane. Frank wanted to beat John Reese's Million Dollar Day. And he wanted to avoid all of the hassles of dealing with affiliates. Frank and his cousin Trey Smith approached Neil Strauss who has just published "The Game" about the pick-up Seduction world. They wanted Strauss to create a product called "The Annihilation Method." Neil agreed.

Frank wanted to sell a DVD set for $997 dollars and sell a thousand of them. I told him the value was much higher. He was incredulous. "You think you could get people to buy a DVD set at a higher price?" I suggested a price tag of $7000. We compromised at around $4000. It would be the highest priced product to ever hit the market.

This launch was all Frank. He went wild with emails and built Neil a huge list. One email was "The Black Mirror Technique." It was so over the top with magic techniques that it drove people insane. They HAD to buy the product.

I wrote the letter live in front of a seminar audience. It took me about 90 minutes to write the letter. After the letter was written, Frank's cousin Trey made some adjustments to the letter that in my opinion killed the letter. I called Frank and begged him not to run with Trey's letter. In the end, Frank made very few adjustments to my letter. The letter sold out in about 19 minutes. It was the fastest million dollars made online.

From that point on, Frank began running launches himself and doing his own copy. He moved to video where he showed mastery of the techniques involved.

If you'd like to discuss working with you on a project just like I worked with Frank Kern, please visit me on my Contact Us Page