Video Copywriting And Marketing.

The Internet is turning to video. Youtube and other similar sites enjoy enormous popularity. And the future of video marketing and video copywriting is growing.

A number of top internet gurus have largely abandoned the sales letter. Some of them are creating extremely long videos instead of long sales letters. Is this the wave of the future? We are going to address these issues here in this post.

First, the attention span on the Internet is way down. Studies now show that a visitor to your website makes a decision to stay or go within the first 6 seconds. Whatever you have on your site has to hook them so they will stay and dive into your content.

But a lot of people are creating long videos but not measuring how long people watch them. Do people watch a 60 minute video selling them a product? Even infomercial experts have discovered that 20 minutes is about the limit so they repeat the content every 20 minutes.

If you video it, will they stay?

The answer is not clear or obvious. My thought is that if the 60 minute video is of a talking head, people rapidly learn they don't need to watch. They can just listen in. Essentially what these people have done is take a video modality and turn it into an audio modality. They are training people NOT to watch their videos.

On the other hand, if the video is fast paced and attention getting, there's a good chance in getting a visitor to your website to stick around longer.

Even though I'm known as a copywriter, I'll be bold and claim that good video combined with a sales letter will out-perform a plain sales letter. Furthermore, good video alone will often out perform a bad sales letter. However, bad video may be the literal kiss of death. If people won't stay for the video, chances are they won't hang around and read the sales letter either.

Today, a large amount of the work I do is creating video scripts and actual videos for clients. The process involves a great deal of research into the demographics of your market and discovering the visual imagery that is most appealing.

If you'd like to discuss your video needs with me, please visit me on my Contact Us Page