How Copywriting Has Evolved

Copywriting is changing every day. What started largely as a specialized type of writing for display ads in newspapers and magazines and direct mail has changed dramatically. Today's marketing for copywriting involves online marketing, mobile marketing, social media and video.

In a relatively short period of time the world of marketing turned on its head. Today's copywriters need to be familiar with various online platforms such as WordPress and Joomla as well writing for radio and television. A lot of copywriters who were kings in the days of rolling out direct mail or buying newspaper space are no longer able to compete in the age of video and email marketing.

However, it would be a serious mistake to consider offline marketing dead. Today, direct mail may be more effective because so few people are using it. Text marketing may be effective today but it may be saturated tomorrow.

When building a business, it's important to start with the most obvious questions. Where are your customers located and who is your ideal customer avatar? Unless you have the information at hand, chances are you may be wasting much of your marketing time and energy.

My name is Harlan Kilstein and I'm considered one of the top copywriters in the world. I interned with the top copywriters in the world and today my students are considered to be the "A team" of online copywriting.

The purpose of this website is to introduce myself and share with you my views on the evolution of copywriting. I've seen earthquakes of copywriting in just the past few years. I think you will learn a great deal from this site.

As you go through my site and see my client list, you may want to consider working with me.

Please go through the site first so you can understand my process.

Feel free to contact me