Harlan’s Samples
These are some samples of my work.
Click the link to view the page. Each sample opens in a new window. Some of the samples take a few seconds to load; it's worth the wait.
This is only a small sample of web pages I have created. I have not posted any of my direct mail or B2B letters.
Sylvia Browne - Psychic Page
This email broke all controls for my client. In fact, it defies common logic regarding short emails. This email has been sent many times. It's a proven winner.
Here it is again for Mother's Day. Every time this piece mails, the cash register begins to sing.
Jay Abraham - Marketing Teleconference
This letter brought in over $600,000 in just four weeks. It set records for an Internet Marketing teleconference. Working with Jay Abraham was in itself a great honor and valuable experience. Jay also asked me to do a space ad for him. Here it is in it's pre-release stage. Space Ad These days, when Jay does his own copy he asks me to enhance it. His recent Swinging For the Fences seminar took off after my email campaign.
Kenrick Cleveland - Darkside of Persuasion
Even though I told Kenrick not to release this email during Xmas week, it broke all sales records. Kenrick is shy about posting results but it's a safe bet that no one else will be writing for him in the future. Kenrick and I joined together in a sell-out seminar entitled Unconscious Persuasion. Kenrick loved the copy for Breakthrough Persuasion
This Letter Made Me A Golf Nut.
If you think people don't read long copy, think again. This was one of my early web sites. It sells 5% of all those who come visit, day in and day out. The average time spent on this page is over 12 minutes! If you're a golf nut, check out www.golfersmind.com
Neale Donald Walsch - Conversations With God
Neale's best selling book series spawned a monthly teleconference for his fans. We also did a follow up on Why Bad Things Happen For Good People.
Stocks and Trading is a niche I love to write for:
Here are two versions of a Trading Program that was marketed through email. Check out Top Trader. Because I insist my clients test everything, we also ran the version without the heading at the top. See it here.
This email campaign stunned Conscious One. It rapidly broke six figures and is heading for more success. In fact, they've just developed a back end because of the success. Check out the testimonials going up and down the page.
This one is really worth reading! Discover Hollywood's Secret Weapon!
Also, if you're not aware, abandoning orders in the middle is common on the net unless your order page resells the product. Here's the Order Page.
Terri Amos - When Cupid's Arrow Is a Pain In the Ass
I liked doing the copy on this project because the author thought her copy would out-pull mine. She doesn't think that anymore. My copy sold 30% more than her copy.
Gay and Kathlyn Hendricks - Emails Don't Come on 3 Hole Paper - Do They? Lasting Love
This email was designed to appear to come on 3 holed paper. It brought a lot of smiles - and a lot of orders!
Weight Loss with Hypnosis - Has Your Doctor Told You...
This ad was the first ad I wrote that people were dying to get their hands on. It generated millions of dollars of program sales around the United States and Canada.
A Hitting Below The Belt Headline - Mommy
This ad triggered a reflex in mothers and grandmothers to save their teenage daughters from obesity. It brought in over $75,000 in sales in one month.
You Can't Claim Weight Loss Is Permanent - Unless the FTC Did It For You.
This ad did well as a space ad and in Direct Mail. Government Report
Sonia Choquette - What is Your Heart's Desire?
This email broke all records. It was sent to previous buyers but had an incredible response. A staggering 50% of people who opened the email bought the product. Wow!
Dr. Wayne Dyer - The Power of Intention
Dr Wayne Dyer's newest book was gobbled up by his fans. This email was responsible for the sale of an entire Wayne Dyer package featuring the book.
Driving Range in a Box - Improve Your Golf Game
As an avid golfer, I love writing for the Golf market. This site has generated a huge number of sales for my client.
Inner Security - 8 Secrets
I'll be honest here. The client hated the copy. But we tested it anyway. It sold an astounding 15% of those who opened it. So, the rest of the story is that the client redid the copy and it sold less than 1%. Trust the expert for results.
Greatest Direct Mail Salesletters - 93 Ways to Suck Money
This letter was done for a member of Yanik Silver's protege program. It's an incredible product too and I'm sure glad I got to keep a copy of the book!
Buying Foreclosures - Note the Gutsy Guarantee!
I love it when a letter beats the control and this one did. It is a website and going out as direct mail too.
Baseball Collectables - Hit Power Home Runs Like Mickey Mantle and Babe Ruth
Hope you're a Yankee fan when you read this. If you are, you'll want to order this for yourself. These two books are favorites with baseball fans and collectors.
Speed Hypnosis - Sleep Now!
Hypnotists Love to Brag About How Quickly They Can Induce Trance. Nothing is faster than Instant!
Acne Secrets - Instant Acne Cure
Talk About Emotional Copy. This copy sells to teenagers and their parents.
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